Beginner's guide to content marketing

Karlis Blumentals

Content marketing is a new form of online marketing that allows you to get attention from your potential customers by offering them free, interesting and valuable content.

The online marketing rules have changed and today content marketing is absolutely essential for making your business successful online. It is almost impossible to be successful at social network marketing, search engine optimization (SEO) or e-mail marketing without a good content marketing strategy.

So how does it work and how do you use it to sell your products or services?

In contrast to creating annoying ads that try to sell your product or service, with content marketing you create not ads for your products and services, but content of interest to your potential customers and then use it to generate followers, visitors and shares.

This must be content that your potential customers want to consume and are willing to share. Here are some examples:

  • Articles and blog posts
  • E-books and free guides
  • Infographics and photos
  • Podcasts and videos
  • Free software and tools

How does content marketing work?

Content marketing works the following way:

  1. Produce great content
  2. Get your content published
  3. Potential customers consume, share and sign up to your content
  4. You get people's attention and can use this opportunity to let them know about your products and services

Great content marketing examples

Free professional advice

Free professional advice connected with your industry is one of the most common types of content. For example, if you are an interior designer, share some tips and tricks with your visitors and followers. Give them some free advice, ideas and insights. Not only this will boost your authority in the filed and improve your SEO, it will also work as a great sharing material and would eventually win you some customers.

Articles covering the trends in your industry

News about trends and developments is also a very common type of content. For example, if you sell clothing, you can start an online blog / fashion-magazine that covers latest fashion trends and ideas on how to dress to look like million bucks.

Free e-book

Free e-books about a topic of your specialization is another great idea. For example, if you work in the field of nutrition, you could write and publish a small online book about healthy foods and healthy eating. Such content might travel around the internet and attract a lot of attention to your website and services.

Free video lessons

Free video lessons can work as good if not better than free e-books . For example you work in the field of personal fitness. You can create some video lessons on how to work out in a productive and safe manner.

Inspirational quotes

Inspirational quotes connected with your business posted in social media streams is another popular yet very simple and shareable form of content. This can make your followers feel great and like you more because you share common values. Inspirational quotes are usually highly engaging and often get a lot of shares which in turn attract more followers.

Funny pictures or videos

While this may not be applicable to all businesses, because posting pictures of cats might not be the best strategy to communicate your values, many businesses use this technique to get attention and shares. The biggest problem with this type of content is that while it has entertainment value, there is usually no real value for attracting real potential customers. So while often effective, this strategy should be used with care.