While call-to-action popups are one of the most effective techniques for growing e-mail lists and maximizing website conversions, popups are also considered a major annoyance when it comes to user experience. The reason for dissatisfaction mainly lies in the heavy abuse of popup techniques by many internet makreters and website owners. Did you know that recently Google has even "declared a war" against websites that use popups in the manner that hinders user experience? So the question is - how do you use the popup technology in a win-win manner where you meet your marketing goals without annoying your visitors and getting rightly shot down by Google. Here are some tips.

Google's decision to decrease the ranking of websites that use popups in an intrusive and non-mobile-friendly manner has spurred the discussion about popups and user experience on mobile devices. And this is a good thing, because we have been seeing broken and poorly managed popups on mobile devices all too frequently. After researching the topic in-depth, here are a few tips on how to make your popups mobile-friendly.