While call-to-action popups are one of the most effective techniques for growing e-mail lists and maximizing website conversions, popups are also considered a major annoyance when it comes to user experience. The reason for dissatisfaction mainly lies in the heavy abuse of popup techniques by many internet makreters and website owners. Did you know that recently Google has even "declared a war" against websites that use popups in the manner that hinders user experience? So the question is - how do you use the popup technology in a win-win manner where you meet your marketing goals without annoying your visitors and getting rightly shot down by Google. Here are some tips.Read more
E-mail is one of the most effective ways for marketing products or services, and it allows some small businesses maintain 5-digit e-mail lists and make millions of dollars per year. On the other hand, the seemingly simple task of sending large number of recipients your message actually does require some serious knowledge, skills and experience to work out right.
Want to be successful at e-mail marketing? We have prepared a quick 10 minute beginner’s guide to get you started.Read more
Google's decision to decrease the ranking of websites that use popups in an intrusive and non-mobile-friendly manner has spurred the discussion about popups and user experience on mobile devices. And this is a good thing, because we have been seeing broken and poorly managed popups on mobile devices all too frequently. After researching the topic in-depth, here are a few tips on how to make your popups mobile-friendly.Read more
E-mail is still one of the most effective methods of marketing online. If you are not doing e-mail marketing, you might be missing out on a great opportunity to grow your business.
One of the most important components of being successful at e-mail marketing is growing your e-mail list in an efficient and effective way. Here is some advice on how to collect e-mails and build your subscriber list.Read more