Secret ingredients of a successful content marketing strategy

We have previously already talked about creating awesome content for your content marketing strategy. But there is more to it. There are some magic ingredients and the price you have to pay to make your content marketing strategy really successful. These are very simple things, anybody can understand and do them, yet this is where many businesses seem to fail.

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Content marketing: Getting your content seen

So you have genuinely invested into creating exciting, valuable and effective content ready to explode your content marketing efforts. For your content marketing to work, your content must be seen by as many members of your target audience as possible. How do you spread the word? You have several options that you may or may not already be aware of. Here goes the list.

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SEO: How to choose the right keywords? Keyword research.

One of the key factors for ranking high on search engines is masterful use of keywords. You need to choose the most effective keywords for your page and then you need to make sure they appear on your web page in a search engine friendly way. The fact is that you can not gain the top position for all keywords. And since some keywords will work much better for you than others, so you must choose wisely. So how do you do it?

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How to rank high on search engines? Beginner's guide to SEO.

You have created a website. One problem - it is not showing up on Google's search results. The reality is that 90% of people search information on Google. If you want to be successful, it is absolutely necessary to become liked by Google (and other search engines for that matter).

So, what can you do about it? How do you get your website listed on Google? Fortunately there are steps you can take. As a matter of fact there is a full-fledged science called SEO (Search Engine Optimization) which is all about increasing website's ranking on search engines.

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Content marketing: How to create content that gets results

Great content, obviously, is the cornerstone of any successful content marketing strategy. But what actually is great content? How do you create content that brings excitement and value to your audience while reaching your goals (e.g. driving your sales or boosting your image) as well?

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Beginner's guide to content marketing

Content marketing is a new form of online marketing that allows you to get attention from your potential customers by offering them free, interesting and valuable content.

The online marketing rules have changed and today content marketing is absolutely essential for making your business successful online. It is almost impossible to be successful at social network marketing, search engine optimization (SEO) or e-mail marketing without a good content marketing strategy.

So how does it work and how do you use it to sell your products or services?

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Why is content marketing essential for your success?

You may not know what is content marketing. Or you may have heard about it and decided that it is not for you. Whatever the case, if you are not doing content marketing then you are missing out on huge opportunities and you are also most certainly limiting your online success. So why is content marketing essential for your online success?

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Beginner's guide to online marketing

So you have launched your brand new website or online store. One problem - you have no visitors. Don't worry, this is how everybody else started.

The good news is that there are hundreds of things you can do to make your website popular. And while online marketing is not exactly a walk in the park, it is no rocket science either. As long as you are ready to invest time and some money, you should be good.

So where do you begin?

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How to grow your e-mail list

How to grow your e-mail list

E-mail is still one of the most effective methods of marketing online. If you are not doing e-mail marketing, you might be missing out on a great opportunity to grow your business.

One of the most important components of being successful at e-mail marketing is growing your e-mail list in an efficient and effective way. Here is some advice on how to collect e-mails and grow your subscriber list.

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Beginner’s guide to e-mail marketing

Beginner’s guide to e-mail marketing

E-mail is one of the most effective ways for marketing products or services, and it allows some small businesses maintain 5-digit e-mail lists and make millions of dollars per year. On the other hand, the seemingly simple task of sending large number of recipients your message actually does require some serious knowledge, skills and experience to work out right.

Want to be successful at e-mail marketing? We have prepared a quick 10 minute beginner’s guide to get you started.

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Facebook marketing tips for beginners

Facebook marketing tips for beginners

Facebook is undoubtedly one of the most popular places where people spend time online. And some of these people may become your visitors or even customers, should you choose to promote your business on Facebook. While Facebook marketing is a vast subject and a whole science, one has to begin somewhere. So, today, I will provide a few tips to get you started.

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How to get quality Facebook followers

How to get quality Facebook followers

So you have created your Facebook page and prepared some cool content to be posted. One problem - you have no followers. Here are some tips and advice on growing your Facebook fan base and getting high quality followers.

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Making your popups mobile friendly

Making your popups mobile friendly

Google's decision to decrease the ranking of websites that use popups in an intrusive and non-mobile-friendly manner has spurred the discussion about popups and user experience on mobile devices. And this is a good thing, because we have been seeing broken and poorly managed popups on mobile devices all too frequently. After researching the topic in-depth, here are a few tips on how to make your popups mobile-friendly.

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How to make your website pop-ups visitor-friendly?

How to make your website pop-ups visitor-friendly?

While call-to-action popups are one of the most effective techniques for growing e-mail lists and maximizing website conversions, popups are also considered a major annoyance when it comes to user experience. The reason for dissatisfaction mainly lies in the heavy abuse of popup techniques by many internet makreters and website owners. Did you know that recently Google has even "declared a war" against websites that use popups in the manner that hinders user experience? So the question is - how do you use the popup technology in a win-win manner where you meet your marketing goals without annoying your visitors and getting rightly shot down by Google. Here are some tips.

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